KhepiAri

Colours and intriguing shape are one of the most effective marketing tools ever. Had I not seen the white purple bottle shaped like a saline pouch with my buddy I would have never tasted the content inside it. How many times have I fallen prey to looks? If I count both figuratively and literally the answer would be countless times both in materialist and personal choices. The first time I saw advertisement of instant soup years back, I had to buy it and it was a terrible experience. I happily copied the actions of Anime characters and placed the bowl on plates and sat with folded legs to sip my soup. And the soup tasted horrible. But when it comes down to my elder sibling, she is a recurring victim of marketing strategies. Every time she would order some cold drinks for us to drink, they would always come with hot spices. Sometimes chilli made cameo too. But what made me pick up the mysterious drink sitting inside the refrigerator with other colourful drinks far ...

Letters, I always had a fascination for letters. Written words caged in paper and sent on a mysterious journey. With its departure a constant worry takes birth will the receiver get the thought on his door posted. Free of time barrier and often late in earlier times. They have bewitched the world for time immemorial. In school they were taught as formal and informal letters. One that required decorum and manners was Formal. They are restricting and I am against them. They are a mass scale conspiracy to run the bureaucratic whip on humans. The only letters ever penned by the pre-selfie generations were to their imaginary friends in their English Work Book and tests. I had many imaginary friends all named Nina. She never liked my letters hence I never got more than four out of ten when ever I was asked to write a my letter to a friend.  The fascination with letters began years before when landline was new luxury in our home. On one of those hot days when I rolled on f...